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    Identification of ancillary services strategy

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    In present times Ancillary Services are one of the most important success factors in generating increased revenue. It is critical to identify a transparent and comprehensible ancillary strategy that meets the needs of the customers in the best way.

    The critical questions are:

    • What are the influences of the ancillary services business on aviation for leisure travel?
    • What are the technical prerequisites for selling ancillary services successfully?
    • How will ancillaries change processes in the area of revenue management?
    • What challenges do airlines and their sales partners face with respect to sales processes and distribution systems?
    • What strategies do market players employ in order to meet these challenges?